Niche marketing would not exist if it were not for loyal target audiences. Of course, you may not realize it but you are probably the part of a niche marketing target audience. Think about your interests.

What do you like to do? Where do you work? How old are you? What is your nationality? How much money do you make?  All of these things are used when determining target audiences for a particular niche.

The reason why small things like this are taken into consideration when determining the qualities of a target audience is because these are all things that, whether you realize it or not, affect the decisions you make as a consumer. 

What you like to do may determine whether or not you would be interested in basketball shoes, golf equipment, yarn, or drawing pencils. Where you work may determine what your needs are as far as fashion goes. How old you are may help to determine what kind of music you listen to, what kind of clothes and what kind of shoes you even wear. 

Your nationality can determine a great deal of things, especially the music you listen to and the food you eat. How much money you make affects practically every purchasing decision you make; this includes hefty financial decisions, like whether or not you are able to purchase a home or what make and model of vehicle you might be interested in.

Beste Greetings

Peter