There is no perfect product. There is no perfect service.In other words, whatever your product or service is, it has flaws, imperfections. The question therefore is not if these negative aspects exist but how do you treat them in youradvertising?The best way to handle these hurdles in the sale process is to cast these negative elements into a totally new light so the prospect sees them as really advantageous. Now this is not the same as lying. Anything less than the…

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