By now the High Rankings SEM Seminar team has infiltrated our city of melting snow and is preparing for the all-out assault on SEO, PPC, Analytics and more for the benefit of the local marketers wise enough or fortunate enough to attend.The fun begins around 7:45 am or so for registrations at the Crown Plaza […]

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Have you spent a lot of time building your squeeze page? What did you take the most time with? The colors and construction? The images that you put on the page? The sales copy? Guess what? None of that stuff matters as much as one other element. What’s that? Your headline!You can have the greatest looking page in the world. You can have the sexiest images in the world or the best sales copy, and none of that matters. When someone comes to your page, and sees a headlin…

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How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.Did you know that the media finds a large percentage of their story ideas on the Internet ? Writing a good press release will answer the 4 Ws …

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Direct response marketing solicits a direct response from your customers, according to Austin marketing consultants. Instead of putting your product out on the web, on store shelves, or in a regular advertisement, you introduce your product to them through TV, radio, or print mediums and give them a way to respond and buy right that moment. For Texas marketing agencies and businesses, direct response marketing provides a way to generate interest and demand for your…

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I started doing site optimization work around 1997ish but didn’t start taking on my own clients until 2000. We started TopRank in 2001 and some of our SEO clients are companies I’ve worked with for 7-8 years. That’s a lifetime in internet time, getting to know their business, hitting success goals and receiving referrals for […]

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If you are serious about earning a living online, it is almost a carnal sin if you dont start a newsletter. Unfortunately, many people have no clue how to run a profitable AND informative newsletter.The main reason people are online is because they want and need information and that is exactly what newsletters provide. Newsletters are mostly delivered via email, some however are delivered as HTML pages. Newsletters which are delivered as HTML pages still utilize email, a…

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Last week I posted a well received rundown of five reasons you should attend the upcoming Search Engine Strategies conference in New York, April 10-13. A few additional items regarding TopRank’s involvement were not included and I’ve been getting a little chiding from our “gratuitous self promotion” department about that.First, Online Marketing Blog has been […]

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We’re starting day two of Search Engine Room and I’m really looking forward to it. Day one went very well with some really interesting presentations on a variety of topics ranging from vertical search to link building. I did a presentation on SEO and PR and it seemed to go pretty well. Quite a few […]

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Any Austin sales consultant will tell you that you only get one shot to sell to an executive level decision maker. Furthermore, any Austin business coach you talk to will also tell you that lack of knowledge, preparation, or trying to sell something the executive cannot use or benefit from will ruin that precious one shot. Listen. Dont waste your time or busy executives by taking blind stabs. It will make you look bad and me even worse since you read this arti…

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Printing needs of companies need quality, catalogue printing is another major form of advertising for your company, and this is basically a form of publicity for businesses.

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