Believe it or not, every time you deal with a customer, every time they look at your marketing material, they are all asking this very question. Some will come right out and ask you, if you are lucky. Whereas others, well, they are not so open. You answer their question, congratulations, you just earned the sale. Fail to answer that question, congratulations, you just closed your competitor’s sale

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In the modern world of marketing there is much attention given to the media presentation of our business. Radio and Television advertising is important and part of an overall marketing presentation, but they can not completely replace the printed word for effective marketing.

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Mentoring is the lever that delivers the insight to dislodge the burden of mounting debt, small thinking, small income, insignificant pay raises, inflation, rare vacation time, little to no savings, the pain of the expenses of unexpected emergencies, and stagnant, unfulfilling careers.

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The Denver-based search engine marketing agency, SearchAdNetwork, clears the air, once and for all, on what day is the real Cyber Monday. SearchAdNetwork also relates the interesting holiday shopping trends found in 2006.

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There are millions of people around the world that speak languages other than English, yet most blogs I see offer up only English posts. The thought of posting in other languages doesn’t work well with many bloggers as they only know a few languages at most and the time it would take to re-post […]

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Customers encounter your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts or touchpoints molds the customer’s impression of the brand. Some of these touchpoints are obvious, like product performance, and 1-on-1 customer interactions. Other touchpoints like the product manual, monthly statements or post-sales support, may be subtler in their brand affects.

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“Why Shouldn’t I Have My Web Designer Do Our SEO?” This is a question we often hear from companies that are playing devil’s advocate during a site redesign that also needs optimization for better visibility on search engines. It’s sort of a, “As long as you’re under the hood, can you fix that […]

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Google bombs GoogleBombsDave Temple interviews Bruce ClayGord Hotchkiss interviews Marissa Meyer at Search Engine LandSEO Consultants offers URI Valet service which allows you to check the “quality” of a page based on a number of technical factorsEric T. Peterson is doing a free web analytics webinar in conjunction with the American Marketing Association and […]

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Steve Rubel reports today that Wikipedia entries now appear in Google OneBox results. Just add “info” or “information” to your query and the first results will be from Wikipedia if there’s a match. Will an entry in Wikipedia be what a DMOZ entry used to be? Perhaps in more ways than one.For a great […]

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How many fitness personal trainers do you know who have a bulging tummy, flabby butt, a little arm muscles with scanty knowledge and skills required of a professional fitness personal trainer and yet they are very successful personal trainers? Some of these fitness trainers probably do not even have a qualified personal trainer certification not to say a string of qualifications. I am sure that you have met a few of them if you are in the personal training industry. Why do pe…

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