Being a good sales person is all about telling people what you have to offer, as well as why they should use your product or service. No matter what you are trying to sell, you will need to be confident in yourself. This way the person you are talking to feels that you are telling the truth, and that you really do have something great to offer them.

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It only took 5 years, but Andy Beal has finally come over to the world of WordPress for his blog, MarketingPilgrim. Previously, Andy ran SearchEngineLowdown.com on Google’s Blogger platform, building it up to one of the top SEO blogs on the Internet. Then after going out on his own, started MarketingPilgrim.com using the same tools.The […]

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A common saying in the Internet Marketing community is, The money is in the list.Unfortunately, thats an inaccurate statement.The line should read, The money is in what you do with that list.This all begins with a lead (otherwise known as an optin).When you are building your business, you engage in marketing to entice people to become interested in your product.These people become leads that either buy from you or dont.The ones that do buy from y…

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Words also have a strong bearing on how we remember certain details. For example, in a 1979 study conducted by Elizabeth Loftus, when defendants were asked how fast they were driving when they “smashed” into the other car as opposed to “hit” the other car, much higher speeds were reported. In another study, subjects were asked if they had headaches “frequently” or “occasionally” and how many per week. Those who were interviewed with the word “frequently” reported 2.2 headache…

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MySpace is well-known for its huge online community and the way to do social networking, but it also can be a way to get your message out about your service or business if done in a non-pushy casual way. Today’s generation has seen so many ads and can block it out in a flash. What’s important to remember that MySpace and social networking is about making friends and casually mentioning what you do, what you’ve found helpful etc. It is not about hard selling.After you set …

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About every copywriter will tell you that your headline should shout your strongest benefit to your prospect. And there are many famous headlines that have done this very successfully. For example, here are just a few that comes to mind:Shrink Hemorrhoids Without SurgeryThe Lazy Mans Way To RichesHow To Win Friends And Influence PeopleLose 30 pounds in less than one week!All of these headlines share one thing in common - they promise the prospect …

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Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results.

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Andy Beal comes over to the dark side and launches a new blog design using WordPress.Rae posts an excellent interview with Brian Prince of BOTW.org.Gord Hotchkiss of Enquiro does it again with a great article on search marketing reaching critical mass in a follow-up to his previous “Cross the Chasm” article.Aaron Wall posts “Trusted vs […]

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With the Internet exploding by leaps and bounds with no end in sight, starting a local SEO company could prove very profitable. Although the general market is a great place to be, the SEO market is very competitive. If you get the right business plan, build relationships, and grow your business one customer at a time, your SEO business can grow quickly.In any business a plan is the maker or breaker of a new young small venture. If your plan isnt thought out well, it coul…

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As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients. But one reaction that I often get is that clients often mistake their reaction to the copy as that of their customers.So even before the copy is tested in the real world the client would, maybe, give his spouse to read the copy and takes her opinion as the standard for the prospective reader.Then Ill have to drill in his head, You are not your custo…

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